You have about 5 seconds (give or take) to let your website visitors know what your brand is and what you do.
But after that,
These are all things that you should think about when creating your website strategy. You want to keep your audience on your website to make sure that they are getting ALL of the great things that you offer. To help you out, I’ve come up with 10 tips to improve your website.
According to Hubspot, the buyer’s journey is the active research process a buyer goes through leading up to a purchase. Why is understanding this important? If you understand this, you can give your audience exactly what they need according to their particular stage and help them move in your direction.
With the constant use of mobile devices, at least half of your traffic will come from mobile users. Make sure that you take the extra step to change any settings so that they have a great user experience.
Have you ever visited a website and couldn’t tell how to get to the page you were looking for? Remember how frustrating that felt for you? Let’s take that frustration off of your audience. Keep your menu simple and legible. And use your own journey as a way to plan it out. When you go to a website. what do you look for to navigate your actions? Add those components to your website. After all, your audience is human too.
Adding social sharing helps increase your exposure. You wrote this amazing article/blog post and your audience wants to share it. Make it easy for them to do that by integrating these buttons instead of making them copy and paste a link.
White space helps create balance and a flow for your audience to follow. It’s also easier on the eyes.
Having a detailed SEO strategy will make it easier for your target audience to find you and your website. It will also boost your credibility and authority.
Google Analytics allows you to track important metrics about your audience. Once you have these metrics, you can use them to better analyze your site and improve areas that may be lacking.
Colors help draw your audience’s attention to the important parts of your website. But colors also carry emotional meanings. Did you know that orange means friendly? Or that blue and green mean calm? Or what about red meaning strength? Think of what emotions you want your brand to exude and choose colors based on that.
But you can’t just choose colors that have those emotions. They also have to complement each other. There can be a whole other blog post that I could write about that but for now, if you need help choosing a palette, I recommend using Coolers (yes with 2 o’s). Coolors is a great site that generates color palettes. And if you’re a beginner or unfamiliar with color theory, it is a great place to start.
Having call-to-actions (also known as CTA) are such an important component of a website. CTAs tell your audience what you want them to do. Examples of CTAs are LEARN MORE, SUBSCRIBE HERE, SCHEDULE YOUR CALL, etc. You should have at least one CTA per page. Make them big and something that your audience can’t miss.
Your site’s page speed can make or break your audience’s experience. Have you ever visited a web page and it took way too long to load? Did you stay and wait, or look for something else? In this rapidly moving world, people want things immediately. Don’t make your audience wait to experience your amazing content. Also, having a higher page speed helps you rank well on google. Which means what? More traffic for you!
There are many ways to improve your speed. You can find a few of them here.
There are dozens of ways to better your site but these are my top 10 tips to improve yours. So try them out to make your website better. And remember, even if you have a beautiful site, that doesn’t mean that it’s converting. You must be strategic about it.
And if you don’t have time and would like a professional’s help, apply to work with me and we can see how I can best help you!